Diamond cuts – what you need to know to choose the most beautiful diamond

Most people who are about to purchase a diamond take the time to learn about the 4Cs --cut, color, clarity and carat weight – before they enter a jewelry store. Gaining an even deeper understanding of the importance of cut will help give you better judgment about which diamond to select for beauty, brilliance and value. Everything you need to know about how to buy the best diamond for the best price, you'll find on the pages of this site.

What you need to know to make an informed decision:

• How to choose a beautifully cut diamond
• Which of the 4Cs is most important
• What are diamond shapes and which one would she prefer
• Diamond certification: How to read a diamond certificate and how it will help you determine the diamond's true value
• The 4 myths of diamond cuts : What you might hear that you should NOT believe

You can also print out our glossary of diamond terms so you understand everything the diamond seller is saying.

A diamond's beauty is largely determined by a diamond's cut

Think for a minute about Leonardo da Vinci starting with a block of marble and creating a masterpiece. So it is with diamonds. The vision, skill and artistry the craftsman applies in the process of selecting the rough, and cutting and polishing the stone, are identical to those of any sculptor working with any material. Understand how diamonds are cut and why it matters.

Then go out there with confidence and buy her the gorgeous diamond she deserves.